About me
Creative Director and Visual Strategist with over 10 years of experience transforming complex objectives into high-impact digital ecosystems.
Expert in leading 360° projects: from strategic branding and visual conceptualization to technical execution and UI/UX optimization.
My approach merges a sensitivity for social communication with a results-oriented vision, crafting brand identities that not only achieve national and international acclaim but also drive conversion and institutional growth.
Herramientas
Work experiences
Work experiences
2023 - Present
Creative Director & Strategic Consultant
Shative Digital Agency
Creative and strategic leadership in high-social-impact projects, from conceptualization to the execution of visual identities and digital ecosystems.
- Branding & Editorial Design: Development of purpose-driven identities, visual systems, impact reports, and 360° awareness campaigns.
- Web Design (CMS): UI/UX design and WordPress/Elementor development focused on social mobilization and user experience.
- Operational & Technical Management: Oversight of production, digital infrastructure (hosting), budgeting, vendor management, and sustainable merchandising.
- Strategic Consulting: Liaising with organizations to transform social objectives into communication solutions and measurable results.
Key Achievements
- Spearheaded the launch of 11+ comprehensive projects for the non-profit sector, professionalizing their online presence and social communication capabilities.
- Successfully expanded services internationally for 6+ global clients.
- Secured high-level projects by winning highly competitive national and European public tenders.
- Implemented CMS-based workflows that improved end-client autonomy by 100%.
Key Achievements
- Led the creative direction and comprehensive development of massive awareness campaigns (e.g., “Sugar Baby,” “Tu juego, ¿tus reglas?”, “The Good Agency,” “No hay lugar para el odio”), achieving high-visibility placements in the Madrid Metro and national TV/press (RTVE, El País, Telecinco).
- Developed the branding and digital ecosystems for the docuseries “Vidas en Tránsito” and the podcast “Más allá del Clic,” including strategic landing pages and full production of promotional materials (merchandising and digital content) for launch and distribution.
- Designed the user interface (UI) for the Saludetect WebApp and developed the visual identity for the RAIT and CEJ technological platforms, specialized in the fight against human trafficking.
2021 - 2025
Creative Lead & Communication Specialist
Diaconía España
Direction of corporate visual identity and leadership of 360° communication campaigns for high-social-impact and awareness projects at a national level.
- High-Impact 360° Campaigns: Conceptualization and execution of national awareness campaigns (covering human trafficking, suicide prevention, and hate speech) featuring visual storytelling across social media, digital platforms, and Out-of-Home (OOH) advertising.
- Brand & Identity Management: Oversight of institutional identity, design of annual impact reports, and development of strategic resources for fundraising initiatives.
- Event Production & Management: Visual direction for corporate and institutional events, coordinating signage, photography, and technical vendors.
Key Achievements
- Designed the UI for a medical e-learning platform and led the technical defense in England before international sales teams, presenting entirely in English and tailoring the UX to highly specialized ophthalmology profiles.
- Managed the visual identity for 6+ simultaneous clients, successfully raising the agency's graphic standards and securing long-term client retention driven by measurable results.
2017 - 2021
Brand & Web Designer
R&A Marketing
Lead of the visual and digital department, integrating brand design and marketing strategies for both B2B and B2C clients.
- UI/UX Design & Web Development: End-to-end development of corporate websites, from information architecture to implementation, ensuring project scalability.
- Conversion Optimization Strategies: Creation of optimized landing pages and digital ecosystems for lead generation and direct marketing campaigns.
- Branding & Visual Identity: Conceptualization of brands and design of advertising materials for diverse industries across B2B and B2C sectors.
2015 - 2017
Web & Graphic Designer
F2 Software Consulting
UI design and visual communication for technological environments, corporate consulting, and software platforms.
- Brand Creation for SMEs: Creation and development of brands for SMEs, managing the entire process from the visual concept to final artwork delivery.
- WordPress Web Creation: Development of WordPress websites, integrating visual design and functionality to enhance the digital presence of small businesses.
2015 - 2022
Creative Consultant & Freelance
UI design, visual communication, and strategic branding for corporate platforms, e-commerce, and digital environments
- Ecosystemic Branding: Conceptualization of 360° brand identities and development of unified visual systems for both online and offline channels.
- Web & UI Design: Front-end web development and interface design using WordPress, prioritizing usability, loading speed, and user experience.
- E-commerce: Creation and optimization of online stores in Shopify, aligning visual design with conversion strategies and sales funnels.
- Custom Layouts: Fine-tuning and tailoring template aesthetics through custom HTML and CSS coding.
- Content Strategy: Generation of high-value visual assets and multi-channel content to drive engagement across blogs and social media platforms.
