Fondo Dalia is an emergency feminist solidarity fund created by Calala Fondo de Mujeres to support grassroots women’s organizations across Spain. As Lead Brand & Graphic Designer, I created an empathetic, vibrant visual identity, custom illustrative assets, print collateral, and digital platform elements designed to convey unity, care, and transformative social action.
- Calala Fondo de Mujeres & Others
- 2020
- Barcelona, Spain
Fondo Dalia Branding
Visual Identity & Graphic System
- Role: Lead Brand & Graphic Designer
- Deliverables: Visual Identity System, Logo Design, Custom Illustrations, Information Dossiers, Tri-fold Brochures, Roll-up Banners, Merchandising, Digital & Web UI Elements
- Tools: Illustrator, Photoshop, InDesign, Canva
About the project
1. The Challenge for Fondo Dalia Branding
Launched during the 2020 global pandemic, Fondo Dalia was established to provide urgent financial relief to grassroots women’s organizations. Led by Calala Fondo de Mujeres alongside six partner entities, the project needed a dedicated identity for its branding launch. The challenge for this Fondo Dalia Branding project was to balance the urgency of emergency social funding with an approachable, hopeful, and human visual identity.
2. Creative Process & Solution
The creative concept behind Fondo Dalia Branding centers on the dahlia flower—a botanical symbol of strength, resilience, and collective growth. I designed a vibrant brand mark, modular graphic elements, and an uplifting color palette. To complement the identity, I created a series of custom vector illustrations depicting sisterhood, community care, and empowerment, ensuring complex social topics were communicated with warmth and clarity.
3. Applications & Deliverables
To support public outreach and partner recruitment, I applied the visual system across various physical and campaign touchpoints:
- Editorial & Informational Collateral: Multi-page funding dossiers, tri-fold brochures, and campaign flyers designed for clear reading and engagement.
- Event & Campaign Merchandising: Large-format roll-up banners, printed tote bags, and branded stationery for awareness campaigns.
- Brand Guidelines: A structured graphic system ensuring visual consistency for all partner organizations.
4. Impact & Results
The Fondo Dalia Branding project established a memorable, professional, and empathetic presence for the fund. By aligning the design with core feminist values, the brand successfully supported community outreach and helped channel vital resources to grassroots social initiatives.