Isacura & Asociados required a comprehensive visual identity redesign to modernize its legal practice across Spain and Portugal. As Lead Brand Designer, I conceptualized a sophisticated brand system that distances the firm from traditional legal clichés, unifications touchpoints across print, digital, and large-format applications.
- Cristina Isacura
- 2015
- Madrid, Spain
Isacura & Asociados
Brand Identity Design
- Role: Lead Brand Designer
- Deliverables: Visual Identity System, Brand Guidelines, Stationery, Marketing Collateral (Brochures, Roll-ups), Digital Assets
- Tools: Adobe Illustrator, InDesign, Photoshop
About the project
1. The Challenge for Isacura Asociados
Isacura & Asociados is a multidisciplinary law firm specializing in corporate law, international business, tax, and immigration services.
The legal sector often struggles with overly conservative, outdated visual tropes. The main objective was to modernize the firm’s visual presence while reinforcing its established credibility and authority. The new identity needed to convey immediate trust to corporate and international clients across all regional offices.
2. Design Process & Creative Solution
- Color Palette & Atmosphere: I developed a refined, balanced color palette built around deep corporate tones for trust and stability, paired with modern accent shades that bring freshness and approachability.
- Typography: Selected a high-legibility typographic pairing combining technical precision with strong character, ensuring flawless hierarchy across both digital screens and high-resolution print.
- Logotype Design: Designed a clean, timeless mark that scales seamlessly from small stationery items to large venue graphics.
3. Brand Applications & Touchpoints
To guarantee brand consistency across all physical and digital touchpoints, I systematized the visual identity into a comprehensive collateral suite:
- Editorial & Corporate Stationery: Designed formal communication assets, service dossiers, and promotional tri-fold brochures.
- Spatial & Event Graphics: Created large-format print layouts (roll-ups and event displays) maintaining clear visual hierarchy and corporate elegance.
- Brand Style Guide: Compiled a brand manual outlining usage guidelines, typography rules, color specs, and layout constraints for future collateral.
4. Impact & Results
The redesign elevated Isacura & Asociados’ brand perception, positioning them as a forward-thinking, international law firm. The unified visual system streamlined communication across all three regional branches, strengthening brand equity among prospective corporate clients and partners.